Why All The Planets Are Aligned
For Building Your New Dental Office NOW!
If you are tired of popping Dramamine
before you check your investment account,
your 401K statement or turn on CNBC to
watch the stock market then listen up.
Regardless of the daily fluctuations
in the stock market, the $700 billion
bailout, the credit crisis, the weakening
economy or the presidential election,
if you're a dentist who's ever thought
of upgrading, buying or building a new,
bigger or more functional dental office
- There is still hope!
Uncertain times call for deliberate measures.
The current financial crisis should have
little long-term effect on your financial
investments if you are not planning to
live off of your investments within the
next few years. Your dental practice is
one of your strongest financial investments,
and RIGHT NOW is a once in a lifetime
opportunity for you.
Why right now? Here's the equivalent
of the astrological cosmic convergence
of what's happening:
1) First contrary to media reports, banks
are STILL lending money to dentists for
building renovations and office projects.
Sure you can't get a commercial NINJA
loan (No Income, No Job or Assets) like
people did in the residential market but
you never could in the first place. There
are still 'cash flow lenders' who understand
and like dentists who can cash flow the
debt for an office project (and we know
sources if you don't).
After speaking with Bank of America and
Matsco as well as other specialty dental
lenders at the ADA in San Antonio last
week , I was reassured that there is plenty
of money available for those who can demonstrate
the ability to service the debt.
2) Interest rates are relatively low
and should stay that way. You still need
good credit and a strong package to present
to a loan committee but that's never really
changed. You will need to justify the
costs of your project with a financial
projection and a detailed itemized budget.
(We can also help you with this step)
3) It is a buyer's/tenant's market because
of years of over building & high vacancy
rates. The commercial real estate market
has taken a beating lately with record
numbers of defaults. It's never been easier
to find people with land or landlords
with buildings who are eager to negotiate
with you.
4) There are a lot of good builders &
contractors who are very motivated to
bid on a project because they have time
on their hands and hungry for work. This
is a direct result of the overbuilding
problem and eroding confidence in our
tumultuous economy.
5) Demand for technology & equipment
will drop for a short while and dentists
will see equipment providers offering
some great prices and deals just to maintain
their internal sales goals. Again, after
speaking with numerous suppliers at the
ADA, sales quotas are way off in spite
of President Bush's economic stimulus
package allowing a $250,000 section 179
write off in 2008 on any equipment installed
by the end of the year. Now is a GREAT
time to upgrade technology and equipment
in your office.
6) You can grow your practice because
other dentists who aren't as marketing
savvy as you will pull back their advertising
during a bad economy. This is your golden
opportunity to increase your market share
because a smart dentist (that's you) will
maintain or increase advertising and if
done correctly, you can intercept new
patients coming into their local market
OR actually take patients away from other
dentists (and if you're not 'marketing
savvy' we can help you with that also).
Now if you've ever seen a solar eclipse
you know it's a very rare and fleeting
event. If you try to observe it with your
own eyes & look directly at it, it
can blind you. You need to look through
heavy filters to block out the blinding
effect of the sun.
This economic 'phenomenon' I just described
is like a solar eclipse in 2 ways. First
it is temporary and it won't last long.
Second, if you are a dentist who can filter
through all the blinding effects of media
news flashes and breaking news alerts,
you can see and start to take advantage
of all these opportunities now.
Then when the economy does pick back
up (and it will), you could be poised
for some fantastic growth by having renovated,
built or leased a new office at lower
land / building / construction / lease
costs, at relatively low rates and have
a nicer facility with battle tested marketing
systems in place to attract even more
patients.
Remember if you watch too much CNN and
CNBC you'd think the world should have
ended 3 or 4 times in the last 2 months
and soup & bread lines are coming
next.
It's a fact that a lot of businesses
are slower than usual but many of our
past clients have been experiencing their
highest production months in recent years.
Established practices that offer value-added
patient experience, providing state of
the art facilities and amenities will
continue to be successful during this
crisis as patients become more discerning
and value conscious.
Warren Buffet is investing HEAVILY in
the US stock market right now because
everything is "on sale". Even
if you don't have his bank account, you
can take a page from his play book. He
is fearful when others are greedy and
greedy when others are fearful. Right
now could be a unique opportunity for
you to be 'greedy' and invest in yourself
and your dental practice with a new or
updated dental office.